瑞士酒店管理学校本硕申请规划

方案简介（Programme Brief）

高福利国家、犯罪率低、风景迷人、瑞士被评为世界最适宜人类生活的地区之一。当然大家选择瑞士最重要是教育体制的优越和过硬的专业。瑞士拥有完善而系统的教育系，学院提供的本科及硕士专业教育质量高，职业倾向性强，其中酒店及旅游管理在世界享有最高盛誉。

学生参加瑞士的酒店管理课程每年有至少6个月的带薪实习阶段，实习的工资按瑞士政府规定不低于2115瑞士法郎/月，此外学生不但能在瑞士完成学业，也可回国或前往第三国，尤其是欧洲国家继续深造。

申请条件（Application Condition）

本科课程

学历条件：年满17周岁

瑞士大学都有自己定的学历条件，学生可根据自己的选择，达到学校的要求

成绩类条件：

高中在校成绩平均分达到良好至优秀

雅思成绩5.0或者托福61分以上；洛桑酒店管理学院，雅思要求达到7.0以上。雅思成绩4.5分可先进行1~3个月的语言培训。

硕士课程

学历条件：本科学历

PGD+硕士课程 无专业限制

直申硕士课程需同专业申请，且专业需经过评估

成绩类条件：

高中在校成绩平均分达到良好至优秀

雅思成绩6.0；洛桑酒店管理学院，雅思要求达到7.0以上，托福100分

个人软实力条件

具有清晰的职业目标与规划

领导力

具备团队协作能力

具备较强的学术能力

具有社区服务的经历，对社会有使命感

道德规范良好

能接受多元化的文化素质

社会实践能力，参与的学校社团活动

日程规划（Schedule Planning）

申请材料（Application Materials）

申请表（Application Form）

毕业证书(Graduation Certificate)或在读证明(Schooling Certificate)

语言成绩(Language Proficiency)

★德语学时证明（公证件）

★德语成绩（需认证，Daf和DSH成绩去德国大使馆认证既可）

★英语成绩如托福、雅思（如需）

成绩单(Official Transcript)

★显示有所有学期和科目的成绩单（如已毕业还应提交毕业证和学位证）的翻译公证件

推荐信(Letter of Recommendation 或Reference Letter)

学习计划(Personal Statement 或 Statement of Purpose)

★内容关于在瑞士完成学业之后的职业倾向，说明自己的将来会从求学中有何受益，备3份。而且必须由学生亲自签字，在瑞士使馆／领馆官员面前完成；

个人简历 (Resume)，附照片一张

存款证明 (Bank Statement)

其他材料(Others)

★三张近期护照照片、完整的中英文地址

文书范文（Application Sample）

Personal Statement

I have an ardent passion for travelling, and as a child I often travel abroad with my family to spend our vacation. I remember when I was in high school, my family and I went to the Club Med Resort on Bintan Island for vacation. While I stayed at the resort, I was overwhelmed by the size and complexity of the resort’s management system. This experience prompted my desire to learn more about hotel management. Therefore, I chose to major in hospitality management as my undergraduate study. After four years in college, I believe I have acquired the fundamental knowledge in the hospitality industry as well as basic understandings in the operation and management of hotel management.

The tourism industry in Taiwan had flourished in recent years since Taiwan government lifted the ban on China tourists, resulting in an increased number of hotels. Nevertheless, during my internship, I observed that despite having well-round management, hotels in Taiwan remain ineffective in attracting foreign tourists because they lack professional and global marketing strategies. Due to this reason, I was motivated to apply for MBA in the United States to study marketing and to better understand international marketing trend. The MBA program at XYZ had caught my attention with its comprehensive program and excellent faculty, and I would be grateful and honored to have the opportunity to continue my education and obtain comprehensive knowledge and skills in marketing at your esteemed institute.

I enrolled in the Department of Hospitality Management, Chung Hua University (CHU) in 2009, which was the beginning of my quest for knowledge in fundamentals and applications of hospitality management. With courses such as Hospitality Training Management and Hotel Chain Management, I established a firm foundation in hospitality management. To further broaden my knowledge base, I took and studied extra hard in marketing courses such as Recreation Market Survery and Analysis (82/100), Modern Marketing Theory and Application (90/100). In addition, our school offered several courses that allowed me to accumulate practical and team work experience, which include Banquet Management and Hospitality Service. I believe the courses in your graduate program will compliment my existing professional knowledge and experience, and I look forward to further my educational growth at your renowned school.

In the summer of my sophomore year, I worked as an intern salesperson at Chu-Chuan Marketing Co., during which time I planned several wine and liquor promotional plans that were implemented in various wholesale and department stores. Specifically, I designed a special promotion plan for the Chinese Valentine’s Day on my supervisor’s request. For this project, my team members and I designed a questionnaire to investigate the wine and liquor preferences of customers when they celebrate this holiday. Our final statistics revealed that the X-RATED Vodka was highly preferred by customers with its pink color and unique bottle design. Based on this outcome, we chose X-RATED Vodka as our promotional item during the Chinese Valentine’s Day. As a result, our daily sales volume on that particular item during the promotional period was fivefold of the usual sales volume. I was commended by my supervisor, and consequently earned more chance to participate in large-scale promotion events. More importantly, I earned valuable experience and understanding in marketing out of this job, which boosted my confidence in facing future challenges in marketing.

My first experience in research was during my senior year in college when I participated in a project of B&B in Taiwan with Professor L.H.Wang. For this particular project, I undertook a service quality analysis using the PZB model, and followed up with Statistical Product and Service Solutions (SPSS) to compile the results of the questionnaire. Finally, I used Kano Model to conduct two-dimensional quadrant method on the statistics in order to understand how B&B operators optimize their profit by effectively managing and maintaining service quality with limited resource. According to the study results, it was shown that a majority of B&B operators utilized story marketing as their marketing strategy. These B&B operators preserved the local tourism characteristics, thus attracting foreign tourists. This invaluable experience elevated my research ability and allowed me to integrate what I learnt in class and apply them in practice.

I believe my enthusiasm in research, my past working experience, and my ability to cooperate with peers when working in group situations are prime examples that demonstrate my strong interest and competence, affirming my determination to pursue graduate education in this field. It is my earnest hope to enroll in the MBA program of XYZ in the fall semester of 2013, and to focus my studies in the area of marketing. Upon graduation, I plan to work for one of the major marketing firms in the United States to acquire practical marketing strategies and techniques. Moreover, I aim to interact with peers and colleagues from different countries and cultures in order to broaden my view and elevate my abilities. I expect myself to be more mature professionally after accumulating marketing experiences in the United States so that I could return to Taiwan and help elevate the competitiveness and visibility of Taiwan’s tourism and hotel industry in the Asia region. I wish to do so by bringing in new marketing strategies from the United States to strengthen international marketing strategy in Taiwan’s hospitality industry, which was lackluster at best in the past. I am well prepared and am confident that I will excel at the graduate level. I believe that under the guidance and direction of your distinguished faculty, I will be able to develop my potential to the utmost possibility. I sincerely appreciate your consideration for my application to your excellent school.

Letter of Recommendation

I am the associate professor in the Department of Hospitality Management and the Front Office Manager of the training hotel of Chung Hua University. I am glad to recommend XX to the MBA degree of your school. It makes profound sense to me to write this recommendation letter out of her excellent performance both in school and at work.

XX has taken my courses of Hospitality Training Management Part One and Part Two. She had outstanding performance regarding the theoretical foundation and practical management. In class, she usually brought up study questions actively, sharing her impressive viewpoints and opinions. I could also see Chen’s full digestion of the knowledge from the assignments she turned in, so I gave her very high scores – 86 and 94. Her schoolwork achievement proves that she has solid background knowledge in the area of hospitality management. In addition, Chen has worked as the internship in the school’s training hotel for two years, working for the reservation, check-in, check-out, cash handling, and housekeeping, etc. Chen never slacked off even though what she did were just low level works. On the contrary, she devoted more than others in learning and working. Moreover, she unfolded her profound communication and leadership skills during the training process.

Chen often discussed her internship experience with me after school. She learned the importance of integrating theory and practice, so she asked me very actively about the MBA program of the United States. As I understood her motivation to study abroad, I gave her positive feedback and advice. I hope that one day she can be an expert in hotel management, marketing, and international mind-set. In this way, she can have the sufficient abilities of leadership, innovation and global vision for the future development.

Chen has been an active and diligent student. I believe she will perform very well in the MBA program, because of her outstanding language competence and rich creativity. I also believe that she is the right person for a great school like you. Therefore, without any hesitation, I recommend her to you. Please take my recommendation into consideration. Thank you.

热门院校（Popular University）

选校策略（Selection Strategy）

学校与费用的选择

目前为止，瑞士的公立学校免学费，学生只需支付1000瑞士法郎的注册费加上一年11万元-12万人民币左右的生活费。私立学校的学费一般在15万元-25万元人民币之间，包吃包住，在酒店享受自助餐与标间的待遇。

学历被认可情况

瑞士的12所公立大学和部分应用科技大学的文凭受到中国教育部的认证，但除了洛桑酒店管理学院之外，学生就读的酒店管理专业大部分开设在私立院校，其他酒店管理专业还并未受到认可。这样的文凭只是行业文凭，并非国家认证文凭。瑞士和中国在酒店管理认证上还未达成共识，无法形成学历互认条款，不过这样的文凭并不影响学生回国就业，因为它在行业中的声誉很高。

授课语言要考虑

瑞士公立学校以德语、法语授课为主，很少英语授课。私立的酒店管理专业在英语授课的同时也会学习到德语、法语的课程。   

奖学金（Scholarship）

瑞士政府一共向外国留学生提供了700万瑞士法郎的奖学金，涉及了68个国家的学生，男女比例各占一半，不过其中只有若干人可获得瑞士和中国政府提供的官方奖学金，根据中国和瑞士教育部选拔产生。其余学生进入公立学校后需要根据第一个学期的成绩择优颁发，通过勤工助学可获得助学金。私立的酒店管理提供了带薪实习，平时不提供奖学金，但是在校内完成一定小时的教务工作可获得部分助学金。

申请条件如下：

1、申请奖学金者须提供良好的成绩证明并有明确的学习目标，递交的奖学金申请中要详细说明目前及未来在瑞士进行的研究项目及工作方向。

2、申请者应考虑到在瑞士大学的学习的可能性。这方面他们可以在各大学及艺术院校的的网页上得到答案，申请者所选择的学业方向应该适合未来在自己国家就业有帮助的专业。

3、瑞士留学申请前请查明，所选择专业是否可在相关的大学学习，预计的研究项目是否能够在被申请的大学中实施;面试时，务必提供毕业证书(包括成绩单)，一份详细的学习计划和一份履历复印件。

4、与瑞士任何高等院校有合作关系的外国院校派来的奖学金候选人，都享有一定的优先待遇;奖学金申请人年龄不得超过35岁，申请者必须掌握在瑞士高等院校使用的教课语言：德文、法文或意大利语。

费用详情（Expense Details）

签证材料（VISA Materials）

三份详细用英、法、德或意大利文填好的入境申请表

★学生签名并注明日期（表格可向瑞士商务办事处索取）

三张近期护照照片

护照1-6页复印件，以及其他所有签证复印件三套 　

所选学校的录取通知书，1份原件，2份复印件

申请人足够的资金证明（如银行担保，银行存款证明），1份原件，2份复印件

学历证书或证明（须由公证处公证，并附法语或德语译文），1份原件，2份复印件

个人简历（外文），由学生本人签字，备3份；

学习计划（外文），由学生本人签字，备3份；

将来的学习计划（外文）

★内容关于在瑞士完成学业之后的职业倾向，说明自己的将来会从求学中有何受益，备3份。而且必须由学生亲自签字，在瑞士使馆／领馆官员面前完成；

★完整的中英文地址，包括邮政编码和电话号码，以便邮寄资料或需要申请人进一步提供情况之时取得联系；　

授课语言为英语的学生须提供有效的雅思成绩原件

留学政策（Overseas Study Policy）

瑞士对高等院校教育体制进行了改革，新的招生条件也是相应的作出了变动，其中最明显的是公立大学院校降低了对中国留学生的相关录取条件。在以前，瑞士的大多数公立大学院校都是要求中国的学生至少在国内的大学，学习至少两年以上，而在新的制度下，瑞士国家12所公立大学全部都将向中国高中的毕业生们敞开大门了。只要学生本人拥有国内高中的合格毕业证书和高考的成绩，并且已经获得了国内的大学录取通知书，就已经满足了申请瑞士学校的条件了。

中国学生的去瑞士留学读高等院校，主要是申请酒店管理方面的私立高等学校为主，但是私立学校文凭并未获中国人民共和国教育部的认可，学生在回国以后，多少会在学历上遭遇各种各样的问题。

另外，中国学生光是通过语言学校进入瑞士大学深造也是非常困难的。所以，中国国内学生留学瑞士的热情度也一直不高。此次瑞士的公立大学降低招生门槛以后，留学情况也将有所变化，对于有意赴留学瑞士的学生来说是极为利好的消息。但唯一的问题是瑞士的公立大学基本不用英语授课，中国学生仍将面对很多语言的问题。

瑞士26个自治州中，大多数州政府允许外国学生利用业余时间打工。为保证学生在学习期间把主要精力放在学习上，一般有限制每周打工时间不超过10-15小时。

另外，允许学校假期学生全职打工。瑞士兼职的工资是由12-15瑞郎/小时不等，按法律规定周末和公众假期加倍。但是，兼职的要求往往是有相关工作经验和基本掌握当地语言，这对初到瑞士或选学专业侧重理论的中国学生是比较苦难的。

带薪实习是瑞士酒店、旅游管理专业必修课程的一部分，通常由学校负责提供。在法语区法定实习月薪是2050瑞郎；德语区实习月薪是2100瑞郎。

绵阳华通留学是绵阳市的出国留学专项服务机构，主要负责绵阳地区的出国留学，签证办理，海外游学，合作办学等项目。

地址：绵阳市涪城区临园路东段68号富临大都会酒店18楼1806   

电话：0816-2322970

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点我，与留学专家一对一沟通