毕业证书(Graduation Certificate)或在读证明(Schooling Certificate)
推荐信(Letter of Recommendation 或Reference Letter)
学习计划(Personal Statement 或 Statement of Purpose)
存款证明 (Bank Statement)
I have an ardent passion for travelling, and as a child I often travel abroad with my family to spend our vacation. I remember when I was in high school, my family and I went to the Club Med Resort on Bintan Island for vacation. While I stayed at the resort, I was overwhelmed by the size and complexity of the resort’s management system. This experience prompted my desire to learn more about hotel management. Therefore, I chose to major in hospitality management as my undergraduate study. After four years in college, I believe I have acquired the fundamental knowledge in the hospitality industry as well as basic understandings in the operation and management of hotel management.
The tourism industry in Taiwan had flourished in recent years since Taiwan government lifted the ban on China tourists, resulting in an increased number of hotels. Nevertheless, during my internship, I observed that despite having well-round management, hotels in Taiwan remain ineffective in attracting foreign tourists because they lack professional and global marketing strategies. Due to this reason, I was motivated to apply for MBA in the United States to study marketing and to better understand international marketing trend. The MBA program at XYZ had caught my attention with its comprehensive program and excellent faculty, and I would be grateful and honored to have the opportunity to continue my education and obtain comprehensive knowledge and skills in marketing at your esteemed institute.
I enrolled in the Department of Hospitality Management, Chung Hua University (CHU) in 2009, which was the beginning of my quest for knowledge in fundamentals and applications of hospitality management. With courses such as Hospitality Training Management and Hotel Chain Management, I established a firm foundation in hospitality management. To further broaden my knowledge base, I took and studied extra hard in marketing courses such as Recreation Market Survery and Analysis (82/100), Modern Marketing Theory and Application (90/100). In addition, our school offered several courses that allowed me to accumulate practical and team work experience, which include Banquet Management and Hospitality Service. I believe the courses in your graduate program will compliment my existing professional knowledge and experience, and I look forward to further my educational growth at your renowned school.
In the summer of my sophomore year, I worked as an intern salesperson at Chu-Chuan Marketing Co., during which time I planned several wine and liquor promotional plans that were implemented in various wholesale and department stores. Specifically, I designed a special promotion plan for the Chinese Valentine’s Day on my supervisor’s request. For this project, my team members and I designed a questionnaire to investigate the wine and liquor preferences of customers when they celebrate this holiday. Our final statistics revealed that the X-RATED Vodka was highly preferred by customers with its pink color and unique bottle design. Based on this outcome, we chose X-RATED Vodka as our promotional item during the Chinese Valentine’s Day. As a result, our daily sales volume on that particular item during the promotional period was fivefold of the usual sales volume. I was commended by my supervisor, and consequently earned more chance to participate in large-scale promotion events. More importantly, I earned valuable experience and understanding in marketing out of this job, which boosted my confidence in facing future challenges in marketing.
My first experience in research was during my senior year in college when I participated in a project of B&B in Taiwan with Professor L.H.Wang. For this particular project, I undertook a service quality analysis using the PZB model, and followed up with Statistical Product and Service Solutions (SPSS) to compile the results of the questionnaire. Finally, I used Kano Model to conduct two-dimensional quadrant method on the statistics in order to understand how B&B operators optimize their profit by effectively managing and maintaining service quality with limited resource. According to the study results, it was shown that a majority of B&B operators utilized story marketing as their marketing strategy. These B&B operators preserved the local tourism characteristics, thus attracting foreign tourists. This invaluable experience elevated my research ability and allowed me to integrate what I learnt in class and apply them in practice.
I believe my enthusiasm in research, my past working experience, and my ability to cooperate with peers when working in group situations are prime examples that demonstrate my strong interest and competence, affirming my determination to pursue graduate education in this field. It is my earnest hope to enroll in the MBA program of XYZ in the fall semester of 2013, and to focus my studies in the area of marketing. Upon graduation, I plan to work for one of the major marketing firms in the United States to acquire practical marketing strategies and techniques. Moreover, I aim to interact with peers and colleagues from different countries and cultures in order to broaden my view and elevate my abilities. I expect myself to be more mature professionally after accumulating marketing experiences in the United States so that I could return to Taiwan and help elevate the competitiveness and visibility of Taiwan’s tourism and hotel industry in the Asia region. I wish to do so by bringing in new marketing strategies from the United States to strengthen international marketing strategy in Taiwan’s hospitality industry, which was lackluster at best in the past. I am well prepared and am confident that I will excel at the graduate level. I believe that under the guidance and direction of your distinguished faculty, I will be able to develop my potential to the utmost possibility. I sincerely appreciate your consideration for my application to your excellent school.
Letter of Recommendation
I am the associate professor in the Department of Hospitality Management and the Front Office Manager of the training hotel of Chung Hua University. I am glad to recommend XX to the MBA degree of your school. It makes profound sense to me to write this recommendation letter out of her excellent performance both in school and at work.
XX has taken my courses of Hospitality Training Management Part One and Part Two. She had outstanding performance regarding the theoretical foundation and practical management. In class, she usually brought up study questions actively, sharing her impressive viewpoints and opinions. I could also see Chen’s full digestion of the knowledge from the assignments she turned in, so I gave her very high scores – 86 and 94. Her schoolwork achievement proves that she has solid background knowledge in the area of hospitality management. In addition, Chen has worked as the internship in the school’s training hotel for two years, working for the reservation, check-in, check-out, cash handling, and housekeeping, etc. Chen never slacked off even though what she did were just low level works. On the contrary, she devoted more than others in learning and working. Moreover, she unfolded her profound communication and leadership skills during the training process.
Chen often discussed her internship experience with me after school. She learned the importance of integrating theory and practice, so she asked me very actively about the MBA program of the United States. As I understood her motivation to study abroad, I gave her positive feedback and advice. I hope that one day she can be an expert in hotel management, marketing, and international mind-set. In this way, she can have the sufficient abilities of leadership, innovation and global vision for the future development.
Chen has been an active and diligent student. I believe she will perform very well in the MBA program, because of her outstanding language competence and rich creativity. I also believe that she is the right person for a great school like you. Therefore, without any hesitation, I recommend her to you. Please take my recommendation into consideration. Thank you.
留学政策（Overseas Study Policy）